GHOST V3 Reveal 2019
It was a great pleasure to collaborate with Creux Automatiq again to create a film that would help reveal their new watch design.
See our previous visual campaign with Creux Automatiq here
Main Film
In our mind, one of the foundations of the Creux Automatiq brand is a sense of strong determination. Their target market is the type of person who is excited to push themselves beyond the ordinary.
In our previous film with Creux Automatiq we approached this foundation by associating the watch with harsh nature. In this project we wanted to capture that same brand vision but also do the Ghost watch design justice. We ended up going with a scifi theme which felt very sharp as we felt it created an exciting world for the watch to exist in. This would make unconscious connections with scifi movies we have grown up loving such as Alien.
Teaser Film
The very first thing Creux Automatiq wanted to show the public was a teaser film. Something that was short and sweet and didn’t show very much.
We first set out to quickly create this teaser film before going on to the main reveal film above.
Below are a few experiments that we did prior to making the film to understand potential options and directions we could go in.
Stills
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